white heat

American  

noun

1. a stage of intense activity, excitement, feeling, etc..

   The sales campaign is at white heat.

2. an intense heat at which a substance glows with white light.

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white heat British  

noun

1. intense heat or a very high temperature, characterized by emission of white light

2. informal a state of intense excitement or activity

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Etymology

Origin of white heat

First recorded in 1700–10

Example Sentences

Head coach Steve Borthwick has, in the past, zeroed in on the continuity, cohesion and the long-term lessons imprinted by the white heat of a Test match - but was citing different evidence this week.

From BBC

In the white heat of salesmanship, an L.A. real estate agent is said to have stuck oranges on Joshua trees and sold plots as groves.

From Los Angeles Times

Under the white heat of Sunday at The Open, they had a better ball of 59.

From BBC

Born in Huddersfield, West Yorkshire, he came to power as the Sixties began to swing, promising to forge a new Britain in the "white heat of technology".

From BBC

And we're in the white heat of a by-election where differences are put under the microscope.

From BBC